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Before starting any business it is important that you understand the industry that your business will reside in. Why? Because no company can rise higher than its industry. This relationship is explained easily by using an example of 200 helium balloons floating in an elevator.
Within that elevator, the balloons are rising and falling at different speeds. However, the highest balloon (the most successful company) can never rise higher than the ceiling of the elevator (the company's industry). The maximum height of the elevator (industry) determines the maximum height that the most successful balloon (company) can achieve.
With this in mind, let's take a closer look at the wellness industry.
As taught at the Harvard School of Business, a successful, explosive industry must be in front of large trends rather than behind them. Without a doubt, one of today's largest trends is driven by the baby boomer’s desire to look and feel younger.
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Words for Success.
"We always underestimate the change that will occur in the next ten years. Don't let yourself be lulled into inaction." — Bill Gates
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The baby boomers are those born between 1946 and 1964. They make up one third of our population and control over two-thirds of the money in this country.
Every eight seconds one of these baby boomers will be turning 54 years old and this trend will continue for many years to come. These baby boomers realize that the scientific facts show they must supplement if they want to maintain their youth and vitality. Many of them have spent their life sacrificing their health to advance their careers. Now these same baby boomers are willing to spend their money to regain their health. That's why many of today's leading economists predict the wellness industry will rival that of the automobile and tech industry in size.
One of these experts is Paul Zane Pilzer, a college professor and world-renowned economist. He's done more than just talk about business, he's actually done it. While employed as Citibank’s youngest officer at age 22, Pilzer started several entrepreneurial businesses, earning his first million before the age of 26, and his first 10 million by the age of 30.
As an economic adviser in two U.S. presidential administrations, his ground-breaking economic forecasts have been realized time and time again. Mr. Pilzer was one of the first to predict the savings and loan crash of the 1980s, as well as one of the first to predict the explosive internet boom of the 1990s.
After conducting extensive research on current trends in our economy, Mr Pilzer wrote a book titled, The Wellness Revolution, which came out in bookstores earlier this year. In the book, he states…
"It is the wellness industry in which the greatest fortunes of this new century will be created - Fortunes eclipsing even those of the Internet billionaires' of the late 1990s."
However, in that same book, Mr. Pilzer goes on to say…
“Ignoring quality demands is one the biggest mistakes made by new entrepreneurs, particularly in the area of wellness.”
When it comes to quality, GNLD’s products are unmatched in the industry!
They are a company with an impeccable past and an exciting future.
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